MixeLabs Privacy Policy

1. Who This Privacy Policy Applies To

This Privacy Policy applies to individuals who:

• Visit or use MixeLabs;
• Create a MixeLabs account;
• Create a Creator profile;
• Create or manage a Brand account;
• Participate in campaigns;
• Submit videos or other content;
• Create campaigns;
• Receive rewards or payments;
• Connect third-party accounts or services;
• Interact with our Discord server or Discord bot;
• Contact or communicate with MixeLabs.

This Privacy Policy applies only to information processed by MixeLabs.

Third-party websites, platforms, applications, and services that you access through or connect to MixeLabs have their own privacy policies and terms. MixeLabs is not responsible for the privacy practices of third-party services that we do not control.

2. Information We Collect

The information we collect depends on how you use the Services.

2.1 Account Information

When you create a MixeLabs account, we may collect:

• Email address;
• Account credentials;
• Name or display name;
• Username;
• Creator or Brand profile information;
• Information you provide in your account profile.

MixeLabs currently allows users to sign in using an email address and password.

2.2 Creator Information

If you register as a Creator, we may collect information associated with your Creator profile, including:

• Creator name or username;
• Social media or content-platform usernames;
• Submitted content;
• Campaign participation information;
• Campaign performance information;
• Public engagement metrics;
• Information necessary to calculate rewards;
• Payment or payout information provided for manual payouts.

2.3 Brand Information

If you register as a Brand, we may collect:

• Name;
• Email address;
• Brand or company name;
• Brand profile information;
• Campaign information;
• Campaign requirements;
• Communications with MixeLabs;
• Information relating to campaign management and performance.

3. Campaigns and Submitted Content

MixeLabs provides a platform through which Creators can participate in campaigns and submit content.

When you submit content to a campaign, we may collect and process:

• The submitted content or content URL;
• Platform username or channel information;
• Campaign information;
• Submission date and time;
• Public performance information;
• Views;
• Likes;
• Comments;
• Other publicly available engagement information necessary to verify campaign participation and calculate rewards.

We may share relevant submission and campaign information with the Brand responsible for the applicable campaign for purposes including campaign administration, submission verification, performance measurement, fraud prevention, and reward calculation.

4. YouTube Information

MixeLabs allows users to submit YouTube content and verify or connect YouTube channels through functionality provided by the Services.

Users may submit a YouTube video or channel URL.

Where applicable, MixeLabs may use a verification-code method to verify ownership or association with a YouTube channel.

MixeLabs may process publicly available YouTube information associated with submitted content, including:

• Video URL;
• Video identifier;
• Public view counts;
• Public like counts;
• Public comment information.

We use this information to:

• Verify campaign submissions;
• Confirm content associated with a Creator;
• Measure campaign performance;
• Calculate applicable rewards;
• Detect fraudulent or invalid submissions;
• Operate and improve the Services.

MixeLabs does not claim ownership of user-submitted YouTube content.

Your use of YouTube remains subject to YouTube’s applicable terms and privacy policies.

MixeLabs does not represent that it is affiliated with, sponsored by, or endorsed by YouTube or Google.

5. TikTok and Instagram Information

MixeLabs may process publicly available information relating to videos or other content on third-party social media platforms, including TikTok and Instagram.

At this time, MixeLabs does not claim to operate an official Meta/Instagram API integration.

When content is submitted to MixeLabs, we may use third-party data retrieval and processing services, including Apify, to retrieve publicly available information associated with submitted content.

Depending on availability, this information may include:

• Public video URL;
• Public username or account identifier;
• Views;
• Likes;
• Comments;
• Other publicly available engagement information.

This information may be used to:

• Verify campaign submissions;
• Measure campaign performance;
• Calculate rewards;
• Detect fraudulent activity;
• Validate campaign requirements;
• Operate and improve the Services.

We do not use this process to obtain private information that is not publicly available through the applicable platform.

The availability and accuracy of information retrieved from third-party platforms may depend on those platforms and their policies.

6. Discord

MixeLabs provides functionality involving Discord, including account connection, campaign-related communication, Discord tickets, and a Discord bot.

When you connect or authorize your Discord account with MixeLabs, we may collect and process information such as:

• Discord username;
• Discord user ID;
• Discord server ID;
• Server or member status;
• Information necessary to associate your Discord account with your MixeLabs account;
• Interactions with the MixeLabs Discord bot;
• Messages or other bot interactions where necessary to provide the Services.

We use this information to:

• Link your Discord account with MixeLabs;
• Manage campaign participation;
• Create or manage campaign tickets;
• Provide campaign-related notifications;
• Operate the Discord bot;
• Verify participation;
• Prevent abuse and fraud;
• Provide customer and campaign support.

MixeLabs does not sell Discord account information to advertising networks or data brokers.

You may disconnect or unlink your Discord account from MixeLabs where the applicable functionality allows you to do so. You may also block the MixeLabs Discord bot through Discord.

7. Information Collected Automatically

When you visit or use MixeLabs, certain information may automatically be collected.

This may include:

• IP address;
• Browser type;
• Operating system;
• Device information;
• Pages visited;
• Features used;
• Date and time of access;
• Referring pages;
• Technical logs;
• Error information;
• General usage information.

We use this information to operate, secure, troubleshoot, analyze, and improve the Services.

8. Cookies and Similar Technologies

MixeLabs may use cookies and similar technologies to:

• Maintain login sessions;
• Remember user preferences;
• Provide essential website functionality;
• Improve website performance;
• Understand how users use the Services;
• Detect security issues and abuse;
• Analyze platform usage.

Third-party service providers may also use cookies or similar technologies when providing services to MixeLabs.

You can generally control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Services.

9. How We Use Personal Information

Providing and Operating the Services

• Creating and maintaining accounts;
• Operating Creator and Brand profiles;
• Managing campaigns;
• Processing content submissions;
• Verifying campaign participation;
• Calculating rewards;
• Processing manual payouts;
• Providing customer support.

Platform Security

• Detecting fraud;
• Preventing abuse;
• Protecting accounts;
• Investigating suspicious activity;
• Enforcing our Terms;
• Protecting the Services and users.

Platform Improvement

• Understanding platform usage;
• Troubleshooting technical issues;
• Improving existing features;
• Developing new features;
• Performing internal analytics.

Communications

We may use your information to send:

• Account notifications;
• Campaign notifications;
• Security notifications;
• Service updates;
• Customer support communications;
• Other communications necessary to operate the Services.

Where required by applicable law, we will obtain appropriate consent for promotional communications.

10. Manual Payments and Rewards

MixeLabs may provide Creators with rewards or payments for eligible campaign participation.

At present, MixeLabs does not use a third-party payment processor integrated directly into the Services for these payouts.

Where necessary to process a manual payout, we may request information such as:

• Payment account information;
• Payout details;
• Name;
• Transaction information;
• Other information reasonably necessary to complete the payment.

We retain transaction information as reasonably necessary for accounting, recordkeeping, fraud prevention, dispute resolution, and legal obligations.

11. Third-Party Service Providers

MixeLabs uses third-party providers to help operate the Services.

These may include providers for:

• Website and cloud hosting;
• Databases;
• Data storage;
• Content and public-data retrieval;
• Analytics;
• Email communications;
• Security;
• Technical infrastructure.

DigitalOcean

MixeLabs uses DigitalOcean for hosting, infrastructure, database, and/or storage services.

Apify

MixeLabs uses Apify to retrieve and process publicly available information from supported online platforms, including public TikTok and Instagram content information, for campaign verification and performance measurement.

Brevo

MixeLabs uses Brevo for email delivery and communications.

These providers may process information on our behalf as necessary to provide their services.

Third-party providers may have their own privacy policies and terms governing their handling of information.

12. When We Share Personal Information

We may share personal information when reasonably necessary for the purposes described in this Privacy Policy.

Campaign Brands

When you participate in a campaign, relevant Creator information, submitted content, and campaign performance information may be shared with the Brand responsible for the campaign.

Service Providers

We may provide information to vendors and service providers that help us operate MixeLabs.

Legal and Regulatory Authorities

We may disclose information where reasonably necessary to:

• Comply with applicable law;
• Respond to lawful government requests;
• Respond to court orders, subpoenas, or legal processes;
• Protect our rights or property;
• Investigate fraud or abuse;
• Protect users or other individuals.

Business Transfers

If MixeLabs or substantially all of its assets are transferred, acquired, merged, reorganized, or sold, personal information may be transferred as part of that transaction, subject to applicable law.

13. We Do Not Sell Personal Information

MixeLabs does not sell personal information to data brokers for their independent use.

We may disclose information to service providers and business partners as described in this Privacy Policy for the purpose of operating the Services.

Where applicable law gives you a right to opt out of certain forms of sharing, selling, or targeted advertising, you may exercise those rights as described below.

14. Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online service or method of electronic transmission can be guaranteed to be completely secure.

You are responsible for protecting your account password and should notify us if you believe your account has been compromised.

15. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services;
• Maintain accounts;
• Administer campaigns;
• Process rewards and payouts;
• Prevent fraud and abuse;
• Resolve disputes;
• Enforce our agreements;
• Comply with legal, accounting, tax, or regulatory requirements;
• Protect the security of MixeLabs.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it, subject to applicable legal obligations.

16. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These rights may include:

• Right to access or know what information we have about you;
• Right to request correction of inaccurate information;
• Right to request deletion;
• Right to request restriction of processing;
• Right to object to certain processing;
• Right to withdraw consent where processing is based on consent;
• Right to receive certain information in a portable format;
• Right to opt out of certain targeted advertising or sharing where applicable;
• Right to appeal certain privacy decisions where required by law;
• Right to lodge a complaint with an applicable data protection authority.

These rights may vary depending on your jurisdiction and may be subject to legal exceptions.

17. How to Request Deletion of Your Data

You may request deletion of your MixeLabs account and personal information by emailing:

Shoheb@mixelabs.com

Please include enough information for us to identify your MixeLabs account and process your request.

We may request additional information to verify your identity before completing a deletion request.

When we receive a valid deletion request, we will take reasonable steps to delete the personal information that we are required to delete under applicable law.

Certain information may need to be retained where required or permitted by law, including information necessary for:

• Legal compliance;
• Accounting and financial records;
• Fraud prevention;
• Security;
• Dispute resolution;
• Establishing or defending legal claims.

Deleting your information from MixeLabs does not necessarily delete information held independently by third-party platforms such as YouTube, Discord, TikTok, Instagram, or other services.

To delete information held by those third-party services, you must follow the applicable platform’s own privacy and deletion procedures.

18. Children’s Privacy

MixeLabs is not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13.

Certain Services or campaigns may have additional age requirements.

If we learn that we have knowingly collected personal information from a child under 13 in circumstances where such collection was not permitted, we will take reasonable steps to delete that information.

If you believe that a child has provided personal information to MixeLabs, please contact us at:

Shoheb@mixelabs.com

19. International Data Transfers

MixeLabs is operated from India and may use third-party infrastructure and service providers located in other countries.

As a result, personal information may be transferred to and processed in countries other than your country of residence.

Where applicable law requires specific safeguards for international transfers, we will take reasonable steps to use appropriate legal safeguards.

20. European Economic Area, United Kingdom, and Switzerland

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws, including the GDPR.

Depending on the circumstances, our legal basis for processing personal information may include:

• Your consent;
• Performance of a contract;
• Compliance with a legal obligation;
• Our legitimate interests, where those interests are not overridden by your rights and freedoms.

You may have rights to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion;
• Restrict processing;
• Object to processing;
• Request data portability;
• Object to direct marketing;
• Withdraw consent;
• Lodge a complaint with a relevant data protection authority.

To exercise applicable rights, contact:

Shoheb@mixelabs.com

21. California and Other U.S. State Privacy Rights

Depending on your state of residence, you may have additional rights under applicable U.S. state privacy laws.

These may include rights to:

• Access personal information;
• Correct personal information;
• Delete personal information;
• Opt out of certain targeted advertising;
• Opt out of certain sales or sharing;
• Appeal certain privacy decisions.

MixeLabs will honor applicable rights in accordance with the laws applicable to your request.

22. Global Privacy Control

Certain browsers and devices may transmit a Global Privacy Control (“GPC”) signal indicating a user’s privacy preference.

Where required by applicable law, MixeLabs will recognize applicable GPC signals as a request to opt out of certain sales or sharing of personal information.

The effect of a GPC signal may depend on applicable law and the circumstances in which the signal is received.

23. Third-Party Platforms

MixeLabs may interact with or contain links to third-party platforms, including YouTube, Discord, TikTok, Instagram, and other services.

Those platforms operate independently from MixeLabs and have their own terms and privacy policies.

MixeLabs does not control how third-party platforms collect, use, store, or process information.

You should review the privacy policy and terms of any third-party service you use with MixeLabs.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

If changes are material and applicable law requires additional notice, we will provide appropriate notice.

Your continued use of the Services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, to the extent permitted by law.

25. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or MixeLabs’ privacy practices, contact: